SOCIOLOGICAL WALK IN MoMA WITH GOOGLE GLASS
FRED FOREST´S AUGMENTED VISIT AT MoMA
THE ART OF TRANSGRESSION AT MoMA OR SOME MORE DISRUPTION
A PERFORMANCE THAT ISN´T…AND YET IS!
On this very day of Friday 9, 2014, MoMA’s permanent collection was the setting of a “sociological promenade” or “augmented visit” by the French artist Fred Forest.
TO FOLLOW THE PROGRESSION OF THE AUGMENTED VISIT IN REAL TIME ON SOCIAL NETWORKS
ON TWITTER: @fred_forest
An original performance by the “DISRUPTING” artist Fred Forest, the goal of which was to question the status of performance, which he replaced by a “visit” or “sociological promenade” in the museum, since performances have not been allowed there since 2011 as the following videos prove (1).
Yes! Forbidden for whomever has not received a proper invitation from the institution’s administrators and thus been granted permission to do so. See the unfortunate experience he went through on September 23, 2011
In this case, since it was a strictly personal visit or promenade during which, his hands in his pockets just like your average museumgoer, he was doing nothing else besides contemplating the works of the Permanent Collection while following a charted out itinerary, in principle he did not fall under any interdiction whatsoever.
That being so, by a simple shift in language and with the use of appropriate gestures, the artist was able to make possible, overnight and through his own initiative, what was still forbidden the day prior in the museum. If one must commonly call a cat a cat, he will not hesitate, given the circumstance, to call a cat a dog, which, for him, are perfectly identical!
He is thus posing the question of the artist’s freedom, of his margin of power compared to the museum’s, of the meaning given to the artistic gesture in an institutional space, of its appreciation as such by the surrounding public, of the aptitudes and competence of those who define rules in all relativity and, finally, of its added value to then become, quite simply in the end and with the implicit guarantee of the museum, a mercantile object amidst so many others within the so-called contemporary art system.
THE FOLLOWING DAY, ON MAY 10, AT 3PM AT THE AC INSTITUTE, NEW YORK: DEBATE/CRITIQUE/DEBRIEFING ABOUT THE “SOCIOLOGICAL PROMENADE” DONE THE PREVIOUS DAY AT MoMA BY FRED FOREST WITH HOLLY CRAWFORD (Ph.D., Director, Editor of AC Institute), STEPHANIE JEANJEAN Ph.D, FRED FOREST (Artist, Ph.D Sorbonne, Professor Emeritus University of Nice)
assistants: Jean-Guillaume Le Roux
547 W. 27th St, 6th Floor, #610
New York, NY 10001